Most people believe that the most expensive shoes from the most esteemed brands are the best. But this is, in fact, not true. After checking your feet and running style, choose the pair that provides you with the best fit.
A wrong pair of shoes will make you feel uncomfortable. You may even experience discomfort in your ankles, heels, or shins. Decathlon researches the mechanics at work in every sport. As a result, it offers a diverse selection of men’s shoes.
Decathlon has shoes for every pair of feet. They have shoes whether foot structure is broad or narrow. They also have shoes for neutral, under-pronated, or over-pronated strides. They also have one, even if your workout approach is casual or intense.
Decathlon made their shoes for running. Thanks to rubber strips on the outsole, the shoes provide the most grip no matter what you use them for. There is also adequate padding to absorb impact and disperse running-related vibrations. As a result, the shoe is good for running.
Shoes are, without a doubt, the first step toward fitness. You can never overstate the importance of shoes. You can buy a good pair, whether you’re starting or a frequent runner or gym-goer. Decathlon has the largest selection of shoes for everyone.
A nice pair of athletic shoes can help a beginner become an athlete. Long-term sports demand a shoe that doesn’t burn your feet’s sides and adjusts to their contour. Decathlon’s sports shoes are ideal for this purpose. They not only keep your feet comfortable, but they also last longer than most sports footwear.
Kalenji, a running brand from Decathlon, deserves a special note. The name came from a Kenyan clan that has a long history of running as a tradition. Decathlon’s Kalenji wants to return to a more natural running form.
Decathlon made the shoes to help runners of progress to freestyle running. So, you can count on Kalenji to provide you with breathable and sturdy shoes whenever you need them.
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Are decathlon shoes comfortable?
The most excellent running shoes are those that are mild and nice to your feet. This benefit will be most noticeable shortly after a workout. The way your feet feel will give you a good indicator of whether you have the correct pair of running shoes.
Whether for training or race preparation, you should choose footwear with enough cushioning. You should select that kind of footwear to provide you optimal comfort. Your pace will determine the most appropriate footwear for your needs.
Decathlon shoes are lightweight and comfy, making them suitable for beginners. Rubber reinforcements under the sole provide improved traction. Decathlon shoes also have a sole made of unique and soft Ethylene-vinyl acetate foam. The foam provides cushioning and makes the shoes comfortable to wear.
The shoes also include the ‘Circular System,’ which features an airhole in the heel cushion. As a result, it allows for a more effective and consistent shockwave dispersion.
Decathlon shoes are simple, flexible, and cushioned. They also provide all the benefits of a solid running shoe. They also enable runners to run with a natural stride. This is because of their flexibility, which does not block the foot’s wild moves.
Also, the shoes have a 6 mm drop, which indicates how much higher the heel is than the forefoot.
The lesser the fall, the less likely runners will strike with their heels first, allowing them to run more.
Decathlon created their shoes to make running as comfortable as possible. As a result, they started shoes that are the ideal blend of comfort, flexibility, and support.
How is Decathlon so cheap?
Decathlon is a sporting products business based in France. As of January 2020, there were 1647 stores in approximately 1000 cities. There are stores throughout 57 nations and regions. It is the world’s largest athletic goods retailer.
The company does its product research, design, manufacture, logistics, and distribution in-house. They even collaborate with global suppliers and sell their brands to consumers. They do this through Decathlon-branded big-box stores.
Decathlon may be the most well-known athletic goods company you’ve ever heard of. The French corporation operates over 1,400 outlets in 48 countries. The company sells apparel, shoes, and equipment for more than 80 sports.
It made around $12.5 billion in revenue in 2017, compared to $34.4 billion and $24 billion for Nike and Adidas.
Decathlon paved the way for high-quality, low-cost items. From the production, design, and branding, Decathlon has complete control over its supply. Without any outside expenses, the company was able to focus more on the product, hence, give lower prices.
The company has a model that generates the best value-to-price ratio on the market. Decathlon has a lot of control over its products, thanks to integration. Raw materials are expensive and challenging to come by. As a result, they impact the ultimate cost.
The company’s integration reduces the danger of unpredictability. The company’s action helps them gain strategic independence. As a result, they can establish competitive prices.
Decathlon’s diverse portfolio is one of the factors for its affordable prices. In its international portfolio, the shop provides specific offerings for over 86 sports.
Variety enables the store to earn even while selling products with low-profit margins. Unlike Nike and Adidas, the corporation does not mark up the prices of specific products.
Decathlon searches out clever cost savings all the time. These are areas where they can save money to lower prices even further.
The retailer does not use influencers or launch expensive advertising campaigns. As a result, it makes them different from those who make use of several advertising campaigns. Its stores aren’t particularly well-decorated either. These tactics result in significant cost savings.
Decathlon’s strategy blends innovation, brand design, and customer service. The mix aims to provide customers with exceptional value. The company’s goal is to make the most significant items available to everyone. As such, the brand offers a variety of sportswear for various activities.
What is so special about Decathlon?
French millionaire Michel Leclercqin founded Decathlon in 1976. The sports shop now has over 1600 locations in over 50 countries across five continents.
The business had a hectic year in 2019. Decathlon opened its first store in Japan and Vietnam. They also opened their first superstore in the United States. Soon, they also opened a retail park in Poland and a megastore in Singapore in six months.
For the first 25 years, the company expanded its operations in Europe. Decathlon planned to enter the Asian market as the world entered the 21st century. The company launched its first stores in China (2003) and India (2005).
What makes Decathlon special is its unique business approach. Their approach focuses on exclusive manufacturing, design, testing, and marketing of their goods. Their R&D department even consists of more than 700 employees who work on creating new goods and designs.
Decathlon has avoided any middlemen and intermediaries thanks to its unique business model. The model includes its private labels, R&D unit, supply chain, and sales channels. Additionally, the corporation does not believe in growing marketing budgets. They also do not believe in investing in sponsorships.
The company adapts its expansion plan to the country’s demands into which it is expanding. Despite this, there are a few characteristics on which it does not compromise. One such factor is the amount of space available in the store.
They also have things for everyone, regardless of age or sport. All the items are excellent, and the range of equipment available is astounding.
There is also a free trial area in most stores. The space allows customers can check out the equipment before purchasing it. They have a large store at every location. The place makes the store a good spot for customers to spend time selecting products.
How is Decathlon different from other brands?
The sports market is a global market increasing at a 2 to 3% yearly average rate for over a decade. Brands are particularly dynamic as a result of fierce competition. They are always looking for better positioning and new ways to gain market share.
Decathlon is a family-owned company with locations in over 57 countries. The French brand now has over 167 locations and is still expanding. In 2019, the sports behemoth announced a €12.4 billion profit.
The company’s home market accounted for a fourth of its revenue.
Decathlon began as a wholesale distributor. The French corporation began to develop its brands and buy others. Decathlon reduced the share of its competitors’ offerings due to this procedure.
Decathlon’s product variety represents the brand’s diverse sports range. Decathlon, unlike its competitors, focuses on sportswear and does not sell “lifestyle” items. As a result, it makes the company different from other brands.
Decathlon’s strategy integrates brand, innovation, and customer service to achieve the best efficiency. The approach makes the sportswear company make quality products at a fair price.
Furthermore, Decathlon’s growth is not slowing down anytime soon. The brand continues to expand in Europe by building different locations. Decathlon’s revenue is currently half that of Adidas, but who knows what the future holds. A French family-owned company may overshadow the sportswear industry’s giants.
In reality, the company’s biggest challenge is its low prices. Due to years of conditioning, it is difficult for them to find value in products accessible at low prices. This is because consumers equate premium prices with premium quality and vice versa.
Decathlon’s entry, exit, and re-entry into the U.S. market disprove the concept that “price” is the sole redeeming element.
Decathlon’s first full-scale store in the United States opened in May 2019. The store has plenty of room to hold sports lessons. It even has immersive centers where customers can test out the products.
Why is Decathlon so successful?
Decathlon is a sportswear retailer based in France. It began as a wholesaler in 1976 before launching its sports lines and purchasing rivals. The company’s mission is to give quality equipment to everyone.
Decathlon achieves this goal by providing high-quality products at low prices. Their products are 20% lower than the cheapest alternative. This plan looks to be succeeding, with over 1600 outlets in 1000 cities throughout the world.
Decathlon established the world’s largest and most successful sporting goods firm. The company does this by advocating a consumer-centric approach. With this approach, they were able to appeal to both beginners and professionals. As a result, it makes them very popular and successful amongst everyone.
Decathlon is a brand that wants to sell at the smallest profit margins possible. The brand judges the success of its business by how pleased its customers and workers are. Yet, it’s outpaced established brands in the most challenging and demanding regions.
The company focuses on beginners. This is in contrast to other companies, which create their items for professionals.
Decathlon has been traveling from country to country. The company makes this effort to make sportswear more accessible and inclusive to everyone. Beginners are their primary target audience. They are targeting those who Decathlon can convert into long-term consumers.
The company is also focusing more when it comes to sustainability. The company is now working to become more conscious about the environment. They aim to reduce the environmental impact of their products. They do this by sourcing and production.
Many of the available materials speak when it comes to objectives. As such, the company is now using sustainable polyester goods in Decathlon textiles. They will also have a new site accredited to the highest environmental regulations.
The company does not see other companies as competitors and feels they can coexist. The company thinks so because of its unique brand strategy that supports inclusivity.
Decathlon has attracted the interest of newcomers by making sports equipment affordable. It’s no surprise that they sold over a billion goods and made over $12 billion in 2018.
The brand is also in line with today’s consumers, who favor firms that are “green and sustainable.” It checks all the boxes: it’s accessible, inclusive, and good for the environment.